It is extremely essential to know and understand the ways to market your business. Marketing your business is as important as making revenue. Going by definition, marketing is telling people about all the benefits of using your product.
Now, when you think about the time you spent to become a career counsellor, it is overwhelming. It includes all your effort,
- years of education,
- thousands of hours of practice,
- and countless all-nighters cramming for certifications, being a few to name.
Only then you master the art of understanding the problems and expectations of your clients and providing them with suitable solutions.
With all the expertise in the offering, it is natural for you to bet upon service optimization for maximum business growth. As a result, the majority of your resources are spent in the development phase. What you need to realize is, marketing your counselling business is equally important.
Marketing is magic and it can do wonders for your business. And it’s not only about building brand awareness but it also engages clients and establishes credibility. The sole purpose of marketing is to let people know about your profile, services, and your passion to enlighten the minds of the people who reach out to you.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker
So, what are the best ways to market your business?
In this article, let’s understand how you can market your business.
Stages of a Career Counsellor – Which one are you?
- Stage-1: The Starter- These people are the certified Global Career Counsellors and new to the industry. Let’s understand their challenges:
- How can I kickstart my career?
- How do I tell people about me?
- How to start the profession without a monetary investment? and so on
- Stage-2: The Grow: These are new entrepreneurs with less than 2 years of career counselling experience. These people face different challenges like:
- Should I invest in an office space?
- How to get new clients?
- Should I hire a marketing company?
- Stage-3: The Pro: These are the professionals with over 2 years of experience in independent practice and have their regular set of clientele. Their problems are:
- Should I grow my team?
- How do I expand my reach?
- How to become a thought leader? and more.
Irrespective of the stage, there are some common questions that every career counsellor has like:
- What kinds of clients to approach?
- What strategy to follow?
- How can I enhance my skills?
- How to deal with competitors? and so on.
Well, there’s a common solution to all your problems, it is “Marketing your Skills”. You can easily excel in building counsellor-client relationships and progress your counselling profession with a minimum investment.
7 ways to market your business and promote your counselling skills
- Make Sure You Have a Clear Niche: Imagine sitting in front of your client where neither of you has the idea on where to start from. To begin with the conversation, first, know who you are going to counsel.
Ask yourself questions like who are my clients? What problems do I manage well? What kind of counselling do I enjoy the most? etc. Choose your niche accordingly and then state it wherever you want, maybe on your counselling directory or the business website. It provides transparency to your niche.
- Create and Build Your Profile: Every counselling professional is a brand and as a brand, you need to have a clear and competent profile. It helps to influence the market and build your reputation among clients and peers.
You can start with the basics like naming your practice, getting an official email ID & phone number, making an email signature, creating a website, blogging, and so on. It provides visibility to your profile, your business, and increases the chances of getting patrons.
- Establish Your Reputation: Earning trust is necessary to establish your reputation among the clients. It depends on the certainty you deliver, the belief that you’re worth, and the guarantee of providing a clear and timely response.
Become indispensable for your clients. If they are happy, they will definitely recommend you to their friends and family.
- Give a Voice to Your Business: Career Counselling is all about being empathetic to the needs of the people. As a counsellor, use your voice and express your concern, especially towards the younger generation.
To attract this generation and provide a voice to your business, you can write the heartfelt objective of your business in the ‘About Us’ section of your website, create social media pages, start blogging, write newsletters, etc.
- Social Networking is the Key: Social media is the best way for potential clients to get to know you without ever meeting you in person.
You can do justice to your marketing plan by being active on social media platforms like Facebook, Instagram, Twitter, etc. You can run your ads here or simply share your posts, make groups, do live sessions, etc to get noticed within a short period.
- Join Different Communities: Communities are a great way to accelerate learning, boost your skills and network with professionals
from various backgrounds. They challenge you intellectually, emotionally, skill-wise, etc. In short, they make you grow. Be a part of different communities to learn more and more.
Univariety has the same vision of providing a common platform to career counsellors where they can learn, share their stories, and make connections. For the Global Career Counselling graduates, the team behind Univariety and Global Career Counselling program has launched the Inner Circle – Alumni of Global Career Counsellor. It is a private and exclusive community that brings together Global Career Counsellor graduates of varied backgrounds and experiences. It helps for their continuous learning, collaboration, and support.
If you are a certified Global Career Counsellor, join the Inner Circle on Facebook to make some great connections, learn, and grow.
- Get Featured: Let the world know about you and how good you are! A great way to advertise your skills is through media interviews.
Be in close contact with the local press, reach out to online news media outlets, and share about your practices and experiences. Attend different interviews and link the media coverages on your website and social media pages.
We also interviewed some of the counsellors who shared their experiences with us, and we featured them on our website and brand handles on social media.
They say, where there is a will, there is a way! Meet Dipti Jahagirdar, who strongly believes in this saying. Hailing from a small city named Akola in Maharashtra, Dipti is a high spirited and progressive woman who is passionate about providing the right guidance to students with average and low grades. Her journey in the education & counselling field began when she realised that she loved interacting with students, parents and friends about higher education.. Read the full story here.
This is Dr. Swarup Dutta who gave up his illustrious career as Vice President of a Pharmaceutical company to create a positive impact in the Education sector and in young minds to groom them into better citizens of tomorrow. What directed him to take a step towards this career transition? In his words, “I strongly believe that a great career is not about making more money, it is about making notable contributions, solving real problems and finding a meaningful & happy life”. Read the full story here.
Marketing is an ongoing process. To know the best practices to increase your client base and ways to market your business, you can watch an exclusive webinar by Ms. Bhakti Shah, Former Senior Vice President – Marketing, Univariety. This webinar is available in the Inner Circle – Alumni of Global Career Counsellor. If you are a certified Global Career Counsellor and haven’t joined this private and exclusive community, send us a request and be a part of this hall of knowledge.