{"id":20361,"date":"2022-08-19T11:57:56","date_gmt":"2022-08-19T11:57:56","guid":{"rendered":"https:\/\/www.globalcareercounsellor.com\/blog\/?p=20361"},"modified":"2022-08-22T12:31:53","modified_gmt":"2022-08-22T12:31:53","slug":"5-best-social-media-platforms-for-marketing-your-business","status":"publish","type":"post","link":"https:\/\/www.globalcareercounsellor.com\/blog\/5-best-social-media-platforms-for-marketing-your-business\/","title":{"rendered":"5 Best Social Media Platforms for Marketing Your Business"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">The number of social media users grew by 227 million over the past year, reaching 4.70 billion by July 2022 &#8211; Hootsuite. This means that around 59% of the world\u2019s total population uses social media platforms.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Scrolling down social media channels has become the routine of more than half of the world\u2019s population. Apart from entertainment, these platforms have become people\u2019s go-to window for learning, finding career opportunities, branding, selling products, and more.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Hence, from a startup to an established multi-national company, social media marketing has become a priority for every business module. It\u2019s necessary to invest in different social media platforms for business growth. We are sharing the 5 best social media platforms to help your career counselling business stand out.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ef01925cc04\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2a9fc9;color:#2a9fc9\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2a9fc9;color:#2a9fc9\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef01925cc04\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/5-best-social-media-platforms-for-marketing-your-business\/#5_Best_Social_Media_Platforms_That_You_Must_Use\" >5 Best Social Media Platforms That You Must Use<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/5-best-social-media-platforms-for-marketing-your-business\/#Facebook_Facebook_Messenger\" >Facebook &amp; Facebook Messenger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/5-best-social-media-platforms-for-marketing-your-business\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/5-best-social-media-platforms-for-marketing-your-business\/#LinkedIn\" >LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/5-best-social-media-platforms-for-marketing-your-business\/#YouTube\" >YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/5-best-social-media-platforms-for-marketing-your-business\/#Twitter\" >Twitter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/5-best-social-media-platforms-for-marketing-your-business\/#Other_Social_Media_Platforms_to_be_Used\" >Other Social Media Platforms to be Used<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/5-best-social-media-platforms-for-marketing-your-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Best_Social_Media_Platforms_That_You_Must_Use\"><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">5 Best Social Media Platforms That You Must Use<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Although every social media platform has its own benefits. However, there are some channels that you must use for your business marketing and <a href=\"https:\/\/www.globalcareercounsellor.com\/blog\/how-to-effectively-manage-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">make the most out of these social media channels<\/a>. We have listed down 5 major platforms that you should invest in.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Facebook_Facebook_Messenger\"><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Facebook &amp; Facebook Messenger<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Users in Millions &#8211;<\/strong> Over 2936 Million &amp; 1000 Million Respectively<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Best Use &#8211;<\/strong> Audience Engagement, Reviews Collection, Customer Service, Marketing &amp; Advertising<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">With these many active users, Facebook is one of the best platforms to invest in. You can do paid as well as free promotions on Facebook. You can run ads on this platform and make your brand and services more visible to a larger audience. This platform provides an extremely useful feature for categorizing your target audience as per their age, location, gender, level of education, interests, purchase behaviour, and more.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Instagram<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Users in Millions &#8211;<\/strong> Over 1440 Million<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Best Use &#8211;<\/strong> Brand Building<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Nowadays, Instagram has become one of the most popular platforms among youngsters and elders. From school-going kids to college students and working professionals, everybody uses this platform. That\u2019s how it has become one of the go-to platforms currently for marketing purposes. You can show your products and services through pictures, videos, reels, etc. You can even go LIVE like Facebook and interact with the audience. Track your profile, posts and analytics to improve performance.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">LinkedIn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Users in Millions &#8211;<\/strong> Over 830 Million<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Best Use &#8211;<\/strong> Reach Prospective Clients<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">No other platform cab beat LinkedIn when it comes to professional social networking platforms. This channel has various workers and business owners who can connect on a professional level. People can share information and entertainment posts also over this platform. It is a much more formal channel than any other social media platform.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"YouTube\"><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">YouTube<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Users in Millions &#8211;<\/strong> Over 2476 Million<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Best Use &#8211;<\/strong> Highlight Your Brand, Work Culture, Show Tutorials &amp; Testimonials<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">A very well-known video-sharing platform that was initially created for learning and entertainment purposes. However, now, it has become one of the most reliable income sources for many people.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">On this platform, you can create a video channel, connect with your audience, like &amp; comment on the clips, go LIVE, and more. If you utilize this channel efficiently, it helps you generate new leads, engage with the audience, and get paid through the channel as well as the clients.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Twitter\"><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Twitter<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Users in Millions &#8211;<\/strong> Over 486 Million<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Best Use &#8211;<\/strong> Building Brand Authority, Instant Industry Updates<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Twitter is known for its quick updates and news. With the character limit feature, this platform allows you to convey an intact and compact message. This channel is used by everyone be it, business tycoons, journalists, celebrities, and even politicians in India and abroad. When you make a tweet correctly, people can favour or retweet what you\u2019ve written. This helps you in reaching a broader audience. Basically, you can use this platform for brand awareness very effectively.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Also Read: <a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/7-ways-to-market-your-business-tips-for-career-counsellors-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">7 Ways To Market Your Business: Tips for Career Counsellors<\/span><\/a>\u00a0<\/strong><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Other_Social_Media_Platforms_to_be_Used\"><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Other Social Media Platforms to be Used<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><b>Quora:<\/b><span style=\"font-weight: 400;\"> It is a user-friendly question-and-answer platform with over that can help you in spreading the word about your brand. You can increase engagement with your prospective customers and create brand awareness too.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><b>Pinterest: <\/b><span style=\"font-weight: 400;\">With over 433 million users, Pinterest is one of the best visual discovery engines for sharing and finding pictures. On Pinterest, you can pin relevant images, write descriptions and add purchase links too.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><b>WhatsApp:<\/b><span style=\"font-weight: 400;\"> It is a popular messaging app used in 180+ countries. Initially, it was used as a general messaging tool. However, due to its ever-increasing demand and popularity, people have started using it as a business management tool too.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><b>Reddit:<\/b><span style=\"font-weight: 400;\"> It is an American social news aggregation and discussion website with over 430 million monthly active users. This makes Reddit one of the most popular and relevant social media platforms for marketing purposes.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><b>Snapchat:<\/b><span style=\"font-weight: 400;\"> It is a very reliable and interactive platform for sending real-time updates and promoting events. Snapchat is very popular among youngsters. It could be your go-to marketing platform.\u00a0<\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">These are some of the best social media platforms that one can use for business and marketing purposes. Utilize the platforms fully, engage with your audience, do paid promotions and earn well.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"font-weight: 400;\">If you are willing to take up career counselling as your dream profession, become a <\/span><b>trained Global Career Counsellor<\/b><span style=\"font-weight: 400;\">. It is an online program offered by two powerhouses Univariety in collaboration with the University of California Los Angeles (UCLA) Extension. The program gives immense opportunities to individuals looking for making a career in career counselling.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Upskill yourself and learn advanced career counselling skills through live webinars, workshops, blended learning, vastly curated syllabus, live interactive sessions, and more.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"font-weight: 400;\">After completing the program, you will receive Green Belt Certification from <\/span><b>Univariety <\/b><span style=\"font-weight: 400;\">and a record of participation by <\/span><b>UCLA Extension<\/b><span style=\"font-weight: 400;\">. Also, you can join <\/span><b>India\u2019s largest career counselling community on Facebook &#8211; Inner Circle<\/b><span style=\"font-weight: 400;\">. It is a private community only for the Global Career Counsellor Alumni. You can build a strong network, ask questions there, answer other people\u2019s queries, learn through Facebook LIVE sessions, avail earning opportunities, and grow together.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/univariety1.viewpage.co\/GCC-blog-call-back-request\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: arial, helvetica, sans-serif; color: #0000ff;\"><b>To Know More, Speak to Our Expert Advisors<\/b><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number of social media users grew by 227 million over the past year, reaching 4.70 billion by July 2022 &#8211; Hootsuite. This means that around 59% of the world\u2019s total population uses social media platforms. Scrolling down social media channels has become the routine of more than half of the world\u2019s population. Apart from<\/p>\n","protected":false},"author":8,"featured_media":20367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,2,157],"tags":[504,426,503,502],"class_list":{"0":"post-20361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-career-counsellor","8":"category-educator","9":"category-teacher","10":"tag-best-social-media-platforms","11":"tag-how-to-handle-social-media-account","12":"tag-marketing-tips","13":"tag-social-media-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Best Social Media Platforms for Marketing Your Business | Global Career Counsellor Certification<\/title>\n<meta name=\"description\" content=\"Want to make your brand stand out? Promoting the brand is what you need. 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