{"id":19575,"date":"2021-07-20T12:37:09","date_gmt":"2021-07-20T12:37:09","guid":{"rendered":"https:\/\/www.globalcareercounsellor.com\/blog\/?p=19575"},"modified":"2021-08-23T10:28:31","modified_gmt":"2021-08-23T10:28:31","slug":"how-to-effectively-manage-social-media","status":"publish","type":"post","link":"https:\/\/www.globalcareercounsellor.com\/blog\/how-to-effectively-manage-social-media\/","title":{"rendered":"Step by Step Plan to Effectively Manage Social Media"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Have you ever wondered that you can effectively manage your social media account even having breakfast?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Sounds weird, right. But, it\u2019s possible!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Although it\u2019s not everyone\u2019s cup of tea handling social media effectively. However, if you follow some simple steps, tips &amp; tricks, you can use social media platforms while sipping your coffee. People spend hours on social media and get unworthy results. But a few hacks will help you manage your time and get better results at the same time.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Before exploring the 20 minutes routine, first, go through some pre-posting preparation tips.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 24px;\">Bonus Tips on How to effectively manage social media?<\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 24px;\">Decide on the Platforms<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\"> Currently, approx 58.11% of the world&#8217;s population is active on social media, which is around a 13% year-over-year increase. Imagine, how many people can reach by only your one post. It\u2019s larger than ever.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Among all the social media platforms, some are used by the majority of people. Prioritizing these platforms on the basis of their usage would be beneficial in reaching a larger audience.\u00a0<\/span><\/p>\n<figure id=\"attachment_19582\" aria-describedby=\"caption-attachment-19582\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media1.png\"><img decoding=\"async\" class=\"wp-image-19582 size-medium\" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media1-300x140.png\" alt=\"How to use social media effectively\" width=\"300\" height=\"140\" srcset=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media1-300x140.png 300w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media1-1024x477.png 1024w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media1-768x358.png 768w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media1.png 1074w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-19582\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12px;\">DataReportal &amp; OBERLO<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">According to this, more than 2 million people use Facebook, then it comes YouTube, WhatsApp, and other social media platforms. By checking this data, it\u2019s clear that the first 5 platforms are the ones on which you need to focus the most. Then if you have a margin, you can utilize other platforms also. This is the best way to prioritize your social media platform.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 24px;\">Create a Calendar<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Creating a social media calendar is something that will smoothen the process of finding new ideas and posting on various platforms.<\/span><\/p>\n<figure id=\"attachment_19581\" aria-describedby=\"caption-attachment-19581\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media2.jpg\"><img decoding=\"async\" class=\"wp-image-19581 size-medium\" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media2-300x133.jpg\" alt=\"how to create a social media calendar\" width=\"300\" height=\"133\" srcset=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media2-300x133.jpg 300w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media2-768x339.jpg 768w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media2.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-19581\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12px;\">Buffer.com<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">There are two types of calendar you can create:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Monthly Basis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Weekly\/Daily Basis<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">While creating the calendar, there are some points you need to consider:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Events (Festivals or Holidays)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Text to post<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Link<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Character count (Mainly for Twitter)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Once, you are done with this information, you can create your own social media calendar. You can use Google Sheets or an Excel File to create the calendar.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 24px;\">Focus on Quality<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Once, you create the calendar, you are ready to post. However, make sure you post only relevant content for a particular audience. They should connect with your posts. Don\u2019t try some random content only because it\u2019s viral or other people are liking it. It should be relevant for your audience.\u00a0<\/span><\/p>\n<figure id=\"attachment_19579\" aria-describedby=\"caption-attachment-19579\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media4.png\"><img decoding=\"async\" class=\"wp-image-19579 size-medium\" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media4-300x143.png\" alt=\"How to effectively manage social media\" width=\"300\" height=\"143\" srcset=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media4-300x143.png 300w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media4-768x365.png 768w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media4.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-19579\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12px;\">Nestfy.io<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Avoid raining your social media account with unnecessary or unimportant content. It should be good enough to be re-shared or retweeted by your clients or colleagues across industries. It will give a better reach to your posts and increase your authenticity.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Never copy and paste someone else\u2019s content or use their pictures or infographics. Your content should be new. Even, if you have to use it, please mention the source name to avoid any copyright infringement.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Also Read: <a href=\"https:\/\/www.globalcareercounsellor.com\/blog\/7-ways-to-market-your-business-tips-for-career-counsellors-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">7 Ways To Market Your Business<\/span><\/a><\/strong><\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 24px;\">Analyze the Data<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Social media is all about new and viral content. Once, you post your content, take out time to analyze its performance.<\/span><\/p>\n<figure id=\"attachment_19580\" aria-describedby=\"caption-attachment-19580\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/social-Media2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19580 size-medium\" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/social-Media2-300x183.png\" alt=\"how to analyze social media data\" width=\"300\" height=\"183\" srcset=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/social-Media2-300x183.png 300w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/social-Media2-1024x623.png 1024w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/social-Media2-768x467.png 768w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/social-Media2.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-19580\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12px;\">sproutsocial.com<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Evaluate what was its reach, how many people liked it and commented on it. On social media platforms like Facebook, Twitter, Instagram, etc, they provide the analytical view so that the user can analyze the performance of the post.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Be practical, study the engagement and decide upon your next post accordingly.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 24px;\">Be Consistent<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Consistency is the key. People will forget about your account or your services if you don\u2019t post your content regularly or consistently.<\/span><\/p>\n<figure id=\"attachment_19578\" aria-describedby=\"caption-attachment-19578\" style=\"width: 263px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19578\" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2021\/07\/Social-Media5.png\" alt=\"Consistency in social media posting\" width=\"263\" height=\"192\" \/><\/a><figcaption id=\"caption-attachment-19578\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12px;\">sunnahinaction.weebly.com<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">You should always make them remember that you are available using your posts. Your potential followers or clients must know about your existence. Create your calendar accordingly so that you can post your content at least on alternate days.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Step-by-Step Social Media Management Guide<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Here\u2019s how to effectively manage social media 20 minutes a day:<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 24px;\">5 Minutes for Internet Surfing<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Start your routine by checking the internet. Go through the content of your competitors or those who are in the same business. Read similar posts and get inspired. Internet is a place where you find new information every second. Therefore, check out the trending keywords, hashtags, mentions, and messages for your brand. You can use free tools Google Trends, Keyword Planner, and more. You can even search on Google. For instance, hashtags for career counselling. You will get plenty of relevant keywords and hashtags. If you want more opt results, you can go for paid tools also.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 24px;\">5 Minutes for Planning &amp; Analyzing<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Once you go through the content available elsewhere, it\u2019s time to plan yours. Analyze the content you have read on the internet and see if you want to make any changes to your existing plan. Analyze the responses of the audiences noticed on competitor\u2019s posts. If you want, get inspired and create yours.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 24px;\">5 Minutes for Updating Your Social Calendar &amp; Posting<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">After planning your content, make changes to your calendar (if required). Otherwise, go with the older plan. Pick your content and post it on various social media platforms you have finalized. You can create pictures using tools like Canva. Your posts should be engaging enough. Make sure it fits the platform as some are available with a restricted character count. Also, there are different types of users on different platforms. Hence, post your content accordingly.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000; font-size: 24px;\">5 Minutes for Engagement<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">After posting your content, do not feel that you\u2019re done for the day. You still have 5 minutes left. Spend this time engaging with the audience. Check all likes and comments on your posts. Read comments and reply on the same. Your audience should feel that they are following the right candidate who checks their comments, understands their perspective and shares his\/hers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">These are some tips on how to effectively manage social media in a short time span. The main purpose of these tips is to ensure your time is as impactful as possible. Spending 20 minutes per day effectively on social media can be far more efficient than spending hours per. Your plan should be updated and ready for every day and you can notice high engagement on your social media platforms.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">Managing social media account is necessary for every career counsellor whether he\/she has joined the industry recently or want to join the industry or even run a career counselling set-up. Having a great presence on social media platforms could enhance your reach and you could help more students.\u00a0<\/span><\/p>\n<p><iframe title=\"Global Career Counsellor | International Certification | Career Counselling Course\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/FG86-dakPmQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;\">If you are passionate about helping students in making the right career choices and want to enter the career counselling industry, become a Global Career Counsellor. This is an industry-ready program offered by Univariety in Collaboration with UCLA Extension. This career counselling course helps individuals to develop and sharpen their career counselling skills within 50 hours. The Global Career Counsellor Program has helped more than 5720 candidates to polish their counselling skills and transform their careers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline; font-family: arial, helvetica, sans-serif;\"><span style=\"color: #0000ff; font-size: 24px;\"><a style=\"color: #0000ff;\" href=\"http:\/\/univariety1.viewpage.co\/GCC-blog-call-back-request\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Know More About the Program<\/b><\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered that you can effectively manage your social media account even having breakfast?\u00a0 Sounds weird, right. But, it\u2019s possible! Although it\u2019s not everyone\u2019s cup of tea handling social media effectively. However, if you follow some simple steps, tips &amp; tricks, you can use social media platforms while sipping your coffee. People spend<\/p>\n","protected":false},"author":8,"featured_media":19577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,2,157,189],"tags":[210,313,426,425],"class_list":{"0":"post-19575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-career-counsellor","8":"category-educator","9":"category-teacher","10":"category-with-audio","11":"tag-become-a-career-counsellor","12":"tag-global-career-counsellor","13":"tag-how-to-handle-social-media-account","14":"tag-how-to-use-social-media-for-a-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Step by Step Plan to Effectively Manage Social Media | Global Career Counsellor Certification<\/title>\n<meta name=\"description\" content=\"Managing social media could be daunting sometimes. 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