{"id":18685,"date":"2024-12-12T09:38:13","date_gmt":"2024-12-12T09:38:13","guid":{"rendered":"https:\/\/www.globalcareercounsellor.com\/blog\/?p=18685"},"modified":"2024-12-12T11:48:05","modified_gmt":"2024-12-12T11:48:05","slug":"7-ways-to-market-your-business-tips-for-career-counsellors-2","status":"publish","type":"post","link":"https:\/\/www.globalcareercounsellor.com\/blog\/7-ways-to-market-your-business-tips-for-career-counsellors-2\/","title":{"rendered":"7 Ways To Market Your Business: Tips for Career Counsellors"},"content":{"rendered":"<p><iframe title=\"Marketing 101 for Career Counsellors\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/z50vBJT8UAI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">It is extremely essential to know and understand the ways to market your business. Marketing your business is as important as making revenue. Going by definition, marketing is telling people about all the benefits of using your product.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">Now, when you think about the time you spent to become a career counsellor, it is overwhelming. It includes all your effort,<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">years of education,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">thousands of hours of practice,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">and countless all-nighters cramming for training, being a few to name.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">Only then do you master the art of understanding the problems and expectations of your clients and providing them with suitable solutions.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">With all the expertise in the offering, it is natural for you to bet upon service optimization for maximum business growth. As a result, the majority of your resources are spent in the development phase. What you need to realize is, that marketing your counselling business is equally important.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">Marketing is magic and it can do wonders for your business. And it\u2019s not only about building brand awareness but it also engages clients and establishes credibility. The sole purpose of marketing is to let people know about your profile, services, and your passion to enlighten the minds of the people who reach out to you.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; color: #000000;\"><strong><span style=\"font-size: 20px;\"><i>\u201cThe aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.\u201d &#8211; Peter F. Drucker<\/i><\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; font-size: 20px; color: #000000;\"><b>So, what are the best ways to market your business?<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">In this article, let\u2019s understand how you can market your business.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; font-size: 24px; color: #000000;\"><b>Stages of a Career Counsellor &#8211; Which one are you?<\/b><\/span><\/h2>\n<ul style=\"list-style-type: square; text-align: justify;\">\n<li><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\"><b>Stage-1: The Starter- <\/b><span style=\"font-weight: 400;\">These people are the trained Global Career Counsellors and new to the industry. Let\u2019s understand their challenges:<\/span><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">How can I kickstart my career?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">How do I tell people about me?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">How to start the profession without a monetary investment? and so on<\/span><\/li>\n<\/ul>\n<ul style=\"list-style-type: square; text-align: justify;\">\n<li><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\"><b>Stage-2: The Grow: <\/b><span style=\"font-weight: 400;\">These are new entrepreneurs with less than 2 years of career counselling experience. These people face different challenges:<\/span><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">Should I invest in an office space?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">How to get new clients?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">Should I hire a marketing company?\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"list-style-type: square; text-align: justify;\">\n<li><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\"><b>Stage-3: The Pro: <\/b><span style=\"font-weight: 400;\">These are the professionals with over 2 years of experience in independent practice and have their regular set of clientele. Their problems are:<\/span><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">Should I grow my team?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">How do I expand my reach?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">How to become a thought leader? and more.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/MarketingSkills.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-18687 aligncenter\" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/MarketingSkills.png\" alt=\"Stages of a Career Counsellor\" width=\"790\" height=\"439\" srcset=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/MarketingSkills.png 790w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/MarketingSkills-300x167.png 300w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/MarketingSkills-768x427.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">Irrespective of the stage, there are some common questions that every career counsellor has like:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">What kinds of clients to approach?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">What strategy to follow?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">How can I enhance my skills?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000; font-family: georgia, palatino; font-size: 20px;\">How to deal with competitors? and so on.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\">Well, there\u2019s a common solution to all your problems, it is \u201c<b>Marketing your Skills<\/b>\u201d. You can easily excel in building counsellor-client relationships and progress your counselling profession with a minimum investment.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; font-size: 24px; color: #000000;\"><b>7 ways to market your business and promote your counselling skills<\/b><\/span><\/h3>\n<ol style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino;\"><span style=\"font-size: 20px;\"><b>Make Sure You Have a Clear Niche: <\/b>Imagine sitting in front of your client where neither of you has the idea on where to start from. To begin with the conversation, first, know who you are going to counsel.<\/span><\/span>\n<figure id=\"attachment_18688\" aria-describedby=\"caption-attachment-18688\" style=\"width: 291px\" class=\"wp-caption alignleft\"><a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/niche-find-your-niche-shutterstock605502968.jpg\"><img decoding=\"async\" class=\"wp-image-18688 \" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/niche-find-your-niche-shutterstock605502968.jpg\" alt=\"Market Your Business \" width=\"291\" height=\"194\" srcset=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/niche-find-your-niche-shutterstock605502968.jpg 800w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/niche-find-your-niche-shutterstock605502968-300x200.jpg 300w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/niche-find-your-niche-shutterstock605502968-768x512.jpg 768w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/niche-find-your-niche-shutterstock605502968-270x180.jpg 270w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/niche-find-your-niche-shutterstock605502968-770x515.jpg 770w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/niche-find-your-niche-shutterstock605502968-370x245.jpg 370w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/><\/a><figcaption id=\"caption-attachment-18688\" class=\"wp-caption-text\"><\/span> <span style=\"font-size: 12px; font-family: georgia, palatino; color: #000000;\">Source: propertycasualty360.com<\/span><\/figcaption><\/figure>\n<p><span style=\"color: #000000; font-family: georgia, palatino;\"><span style=\"font-size: 20px;\">Ask yourself questions like who are my clients? What problems do I manage well? What kind of counselling do I enjoy the most? etc. Choose your niche accordingly and then state it wherever you want, maybe on your counselling directory or the business website. It provides transparency to your niche.<\/span> <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 20px;\"><b>Create and Build Your Profile: <\/b>Every counselling professional is a brand and as a brand, you need to have a clear and competent profile. It helps to influence the market and build your reputation among clients and peers.<\/span><\/span><\/span>\n<figure id=\"attachment_18689\" aria-describedby=\"caption-attachment-18689\" style=\"width: 308px\" class=\"wp-caption alignright\"><a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/Profile-Building.jpg\"><img decoding=\"async\" class=\"wp-image-18689 \" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/Profile-Building.jpg\" alt=\"Market your business\" width=\"308\" height=\"189\" \/><\/a><figcaption id=\"caption-attachment-18689\" class=\"wp-caption-text\"><\/span> <span style=\"font-size: 12px; font-family: georgia, palatino; color: #000000;\">Source: collegepond.com <\/span><\/figcaption><\/figure>\n<p><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\">You can start with the basics like naming your practice, getting an official email ID &amp; phone number, making an email signature, creating a website, blogging, and so on. It provides visibility to your profile, and your business, and increases the chances of getting patrons.\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; color: #000000;\"><span style=\"font-size: 20px;\"><b>Establish Your Reputation: <\/b><\/span><span style=\"font-size: 20px;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">Earning trust is necessary to establish your reputation among clients. It depends on the certainty you deliver, the belief that you\u2019re worth it, and the guarantee of providing a clear and timely response.<br \/>\n<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<figure id=\"attachment_18691\" aria-describedby=\"caption-attachment-18691\" style=\"width: 295px\" class=\"wp-caption alignleft\"><a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/Earn-the-trust-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18691\" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/Earn-the-trust-1.jpg\" alt=\"Market your business\" width=\"295\" height=\"194\" \/><\/a><figcaption id=\"caption-attachment-18691\" class=\"wp-caption-text\"><\/span> <span style=\"font-size: 12px; font-family: georgia, palatino; color: #000000;\">Source: fintechtalents.com <\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\"><span style=\"font-weight: 400;\">Become indispensable for your clients. If they are happy, they will recommend you to their friends and family.<\/span><\/span><\/p>\n<p>&nbsp;<\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; color: #000000;\"><b style=\"font-size: 20px;\">Give a Voice to Your Business: <\/b><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/what-is-career-counselling-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Career Counselling <\/a><\/span><span style=\"font-weight: 400;\">is all about being empathetic to the needs of the people. As a counsellor, use your voice and express your concern, especially towards the younger generation.<\/span><\/span>\n<figure id=\"attachment_18693\" aria-describedby=\"caption-attachment-18693\" style=\"width: 266px\" class=\"wp-caption alignright\"><a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/Give-voice-to-your-business.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18693 \" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/Give-voice-to-your-business.jpg\" alt=\"Market your business\" width=\"266\" height=\"149\" \/><\/a><figcaption id=\"caption-attachment-18693\" class=\"wp-caption-text\"><\/span> <span style=\"font-size: 12px; font-family: georgia, palatino; color: #000000;\">Source: elearningindustry.com <\/span><\/figcaption><\/figure>\n<p><span style=\"font-size: 20px; color: #000000; font-family: georgia, palatino;\">To attract this generation and provide a voice to your business, you can write the heartfelt objective of your business in the \u2018About Us\u2019 section of your website, create social media pages, start blogging, write newsletters, etc.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; color: #000000;\"><b style=\"font-size: 20px;\">Social Networking is the Key: <\/b><span style=\"font-weight: 400;\">Social media is the best way for potential clients to get to know you without ever meeting you in person. <\/span><\/span>\n<figure id=\"attachment_18692\" aria-describedby=\"caption-attachment-18692\" style=\"width: 327px\" class=\"wp-caption alignleft\"><a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/social-networking.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18692\" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/social-networking.jpg\" alt=\"Market Your Business\" width=\"327\" height=\"218\" srcset=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/social-networking.jpg 1920w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/social-networking-300x200.jpg 300w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/social-networking-1024x683.jpg 1024w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/social-networking-768x512.jpg 768w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/social-networking-1536x1024.jpg 1536w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/social-networking-270x180.jpg 270w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/social-networking-770x515.jpg 770w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/social-networking-370x245.jpg 370w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/a><figcaption id=\"caption-attachment-18692\" class=\"wp-caption-text\"><\/span> <span style=\"font-size: 12px; font-family: georgia, palatino; color: #000000;\">Source: Source: socialmediaexplorer.com <\/span><\/figcaption><\/figure>\n<p><span style=\"font-size: 20px; color: #000000; font-family: georgia, palatino;\">You can do justice to your marketing plan by being active on social media platforms like Facebook, Instagram, Twitter, etc. You can run your ads here or simply share your posts, make groups, do live sessions, etc to get noticed within a short period.<\/span><\/p>\n<p>&nbsp;<\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; font-size: 20px; color: #000000;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 20px;\"><b>Join Different Communities: <\/b><span style=\"font-weight: 400;\">Communities are a great way to accelerate learning, boost your skills and network with professionals<\/span><\/span><\/span><\/span>\n<figure id=\"attachment_18694\" aria-describedby=\"caption-attachment-18694\" style=\"width: 240px\" class=\"wp-caption alignright\"><a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/Join-Committee.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18694 \" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/Join-Committee.jpg\" alt=\"Market your business\" width=\"240\" height=\"166\" \/><\/a><figcaption id=\"caption-attachment-18694\" class=\"wp-caption-text\"><\/span> <span style=\"font-size: 12px; font-family: georgia, palatino; color: #000000;\">Source: cartilage.org<\/span><\/figcaption><\/figure>\n<p><span style=\"font-family: georgia, palatino; color: #000000;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">from various backgrounds. <\/span><\/span><\/span><span style=\"font-size: 20px;\">They challenge you intellectually, emotionally, skill-wise, etc. In short, they make you grow. Be a part of different communities to learn more and more.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\"><span style=\"font-weight: 400;\">Univariety has the same vision of providing a common platform to career counsellors where they can learn, share their stories, and make connections. For the Global Career Counselling graduates, the team behind Univariety and Global Career Counselling program has launched the<\/span><b> Inner Circle &#8211; Alumni of Global Career Counsellor. <\/b><span style=\"font-weight: 400;\">It is a private and exclusive community that brings together Global Career Counsellor graduates of varied backgrounds and experiences. It helps with their continuous learning, collaboration, and support.<\/span><\/span><\/p>\n<p><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\"><span style=\"font-weight: 400;\">If you are a trained Global Career Counsellor,<\/span><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/groups\/gccinnercircle\"><b> join the Inner Circle on Facebook<\/b><\/a><\/span><span style=\"font-weight: 400;\"> to make some great connections, learn, and grow.<\/span><\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 20px;\"><b>Get Featured: <\/b><span style=\"font-weight: 400;\">Let the world know about you and how good you are! A great way to advertise your skills is through media interviews.<\/span><\/span><\/span><\/span><\/span>\n<figure id=\"attachment_18695\" aria-describedby=\"caption-attachment-18695\" style=\"width: 347px\" class=\"wp-caption alignleft\"><a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/GetYourselfInterviewed.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18695\" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/GetYourselfInterviewed.png\" alt=\"market your business\" width=\"347\" height=\"183\" srcset=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/GetYourselfInterviewed.png 1600w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/GetYourselfInterviewed-300x158.png 300w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/GetYourselfInterviewed-1024x538.png 1024w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/GetYourselfInterviewed-768x403.png 768w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/GetYourselfInterviewed-1536x806.png 1536w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/a><figcaption id=\"caption-attachment-18695\" class=\"wp-caption-text\"><\/span> <span style=\"font-size: 12px; font-family: georgia, palatino; color: #000000;\">Source: Shutterstock.com <\/span><\/figcaption><\/figure>\n<p><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\"><span style=\"font-weight: 400;\">Be in close contact with the local press, reach out to online news media outlets, and share about your practices and experiences. Attend different interviews and link the media coverages on your website and social media pages.<\/span><\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">It&#8217;s clear that marketing is one of the most important things in a business. It not only builds brand awareness but also increases sales, grows business and engages customers.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; color: #000000;\">If you want to polish your marketing skills and reach a larger audience, we are here to help you. You can enrol for the <strong>Global Career Counsellor Specialization on marketing techniques<\/strong>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; color: #000000;\">It is an advanced course on marketing methods, especially for career counsellors. You can develop an in-depth understanding of marketing strategies &amp; learn advanced techniques to grow your career counselling business and your counselling profile.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: georgia, palatino; font-size: 20px; color: #000000;\">We also interviewed some of the counsellors who shared their experiences with us, and we featured them on our website and brand handles on social media.<\/span><\/p>\n<figure id=\"attachment_18696\" aria-describedby=\"caption-attachment-18696\" style=\"width: 348px\" class=\"wp-caption alignright\"><a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/pasted-image-0.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18696\" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/pasted-image-0.png\" alt=\"7 Ways To Market Your Business: Tips for Career Counsellors\" width=\"348\" height=\"318\" srcset=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/pasted-image-0.png 536w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/pasted-image-0-300x274.png 300w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><\/a><figcaption id=\"caption-attachment-18696\" class=\"wp-caption-text\"><\/span> <span style=\"font-size: 12px; font-family: georgia, palatino; color: #000000;\">Dipti S Jahagirdar<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino; font-size: 20px;\"><span style=\"font-weight: 400;\">They say, where there is a will, there is a way! Meet Dipti Jahagirdar, who strongly believes in this saying. Hailing from a small city named Akola in Maharashtra, Dipti is a high spirited and progressive woman who is passionate about providing the right guidance to students with average and low grades. Her journey in the education &amp; counselling field began when she realised that she loved interacting with students, parents and friends about higher education.. <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/1271081879573331\/posts\/4061048503909974\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Read the full story here.<\/span>\u00a0<\/span><\/a><\/span><\/p>\n<figure id=\"attachment_18697\" aria-describedby=\"caption-attachment-18697\" style=\"width: 341px\" class=\"wp-caption alignleft\"><a style=\"color: #000000;\" href=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/pasted-image-0-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18697 \" src=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/pasted-image-0-1.png\" alt=\"Transforming Careers\" width=\"341\" height=\"302\" srcset=\"https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/pasted-image-0-1.png 494w, https:\/\/www.globalcareercounsellor.com\/blog\/wp-content\/uploads\/2020\/12\/pasted-image-0-1-300x266.png 300w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/a><figcaption id=\"caption-attachment-18697\" class=\"wp-caption-text\"><\/span> <span style=\"font-size: 12px; font-family: georgia, palatino; color: #000000;\">Dr. Swarup Dutta<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 20px; font-family: georgia, palatino;\"><span style=\"font-weight: 400;\">This is Dr. Swarup Dutta who gave up his illustrious career as Vice President of a Pharmaceutical company to create a positive impact in the Education sector and in young minds to groom them into better citizens of tomorrow. What directed him to take a step towards this career transition? In his words, &#8220;I strongly believe that a great career is not about making more money, it is about making notable contributions, solving real problems and finding a meaningful &amp; happy life&#8221;.\u00a0 <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/1271081879573331\/posts\/4080925201922304\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Read the full story here.<\/span>\u00a0<\/span><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; font-size: 24px; color: #000000;\"><b>Conclusion\u00a0<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: georgia, palatino; font-size: 20px; color: #000000;\"><span style=\"font-weight: 400;\">Marketing is an ongoing process. To know the best practices to increase your client base and ways to market your business, you can watch an exclusive webinar by Ms. Bhakti Shah, Former Senior Vice President of marketing, at Univariety. This webinar is available in the <\/span><strong><a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/groups\/gccinnercircle\" target=\"_blank\" rel=\"noopener noreferrer\">Inner Circle &#8211; Alumni of Global Career Counsellor<\/a><\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> If you are a trained Global Career Counsellor and haven\u2019t joined this private and exclusive community, send us a request and be a part of this hall of knowledge.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline; font-family: georgia, palatino;\"><span style=\"font-size: 24px;\"><a href=\"http:\/\/univariety1.viewpage.co\/GCC-blog-call-back-request\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Speak to Our Expert Advisor<\/span><\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is extremely essential to know and understand the ways to market your business. Marketing your business is as important as making revenue. Going by definition, marketing is telling people about all the benefits of using your product.\u00a0 Now, when you think about the time you spent to become a career counsellor, it is overwhelming.<\/p>\n","protected":false},"author":8,"featured_media":18686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,2],"tags":[150],"class_list":{"0":"post-18685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-career-counsellor","8":"category-educator","9":"tag-career-counselling"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways To Market Your Business: Tips for Career Counsellors |<\/title>\n<meta name=\"description\" content=\"Explore the world of marketing your counselling services. 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